防止赠key刷好评：Valve更改Steam评分规则[多图]

Steam的评价系统是一个玩家可以对已购买游戏进行评论和打分的系统，因为必须购买游戏后才能获得评价资格，所以Steam玩家评价对玩家的参考价值相对较高，可能会左右玩家的购买意愿。

一款游戏的用户评测会直接影响用户的购买意愿

而部分厂家发现了评分系统的漏洞，通过厂家的激活码赠予机制大量使用免费激活码为本家作品刷高分评价。此举严重影响Steam评分系统的公正程度。

Steam针对这一情况，在近日对Steam的评分机制进行了修改用户在Steam激活一款产品(而不是直接通过Steam购买)后，虽然还能发表评论，对产品做出的评分将会在默认情况下不计入总体统计。

Valve对此解释说“我们的分析表明，至少有160个产品的好评是通过官方赠送的激活码获取游戏而非购买获取的，虽然确实有些理由能解释这种情况，例如有许多Steam以外的忠诚用户或者在登陆Steam之前使用过众筹获取了大量使用激活码的用户。”

“也有很多情况表明，滥用激活码和厂商人为控制好评量是明显存在的，对于此类情况，我们将会对发表虚假评论者采取禁言措施，并终止与使用非正常手段刷取好评的厂商合作。”

以下为Valve对评价系统做出更改的官方解释原文

“An analysis of games across Steam shows that at least 160 titles have a substantially greater percentage of positive reviews by users that activated the product with a cd key, pared to customers that purchased the game directly on Steam. There are, of course, legitimate reasons why this could be true for a game: Some games have strong audiences off Steam, and some games have passionate early adopters or Kickstarter backers that are much more invested in the game.”

“But in many cases, the abuse is clear and obvious, such as duplicated and/or generated reviews in large batches, or reviews from aounts linked to the developer. In those cases, we’ve now taken action by banning the false reviews and will be ending business relationships with developers that continue violating our rules.”

在此之前，Valve曾加入标注免费获得游戏的用户所发评论的功能，这一功能将有助于帮助用户判断评论的真实性。结合Valve本次对评分系统升级，Steam的游戏评价系统将会为玩家提供更好的消费参考。

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